Search Result Ranking for Loan Comparison Website

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I just got invited to an interview with a loan comparison website (e.g. NerdWallet or Credible). They are looking for a Product Manager who can help them with an 'AI-powered ranking of comparison results' feature (e.g. Offer A is more suitable for you than offer B). No deep technical knowledge is needed for this position - however, I am interested in that use case and would like to hear your opinion on how I approach it.

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