I wrote an article on Uplift Modeling to target the "persuadables"

Follow the full discussion on Reddit.
Hey everyone! As the title says, I recently wrote a technical article where I built an uplift model to increase marketing ROIs by targeting the right group of people (the persuadables). Here's the link: https://towardsdatascience.com/targeting-the-right-group-with-uplift-modelling-5682de2dff8b Curious to know if anyone has successfully used uplift modeling in their industry or field? And let me know what you think. Any feedback is greatly appreciated!

Visit Website

0

Comments

There's unfortunately not much to read here yet...

Discover the Best of Machine Learning.

Ever having issues keeping up with everything that's going on in Machine Learning? That's where we help. We're sending out a weekly digest, highlighting the Best of Machine Learning.

Join over 900 Machine Learning Engineers receiving our weekly digest.

Best of Machine LearningBest of Machine Learning

Discover the best guides, books, papers and news in Machine Learning, once per week.

Twitter

Best of ML
Home
RemoteML
Remote Jobs
Machine Learning Chat
Social Media
Team
(Esc)

Join 800 others in curating the best parts of Machine Learning!

Just one more step. We use social logins to make sure that real humans are curating the list!

or contribute on GitHub directly.