I wrote an article on Uplift Modeling to target the "persuadables"

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Hey everyone! As the title says, I recently wrote a technical article where I built an uplift model to increase marketing ROIs by targeting the right group of people (the persuadables). Here's the link: https://towardsdatascience.com/targeting-the-right-group-with-uplift-modelling-5682de2dff8b Curious to know if anyone has successfully used uplift modeling in their industry or field? And let me know what you think. Any feedback is greatly appreciated!


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