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1. Personalized content/product recommendation
According to the latest survey report released by Salesforce, 62% of B2B buyers expect to receive personalized advice at different transaction stages. In the B2C market segment, shoppers are more popular. And they expect an Amazon-like experience from each brand manufacturer. Segment(The leading Customer Data Platform )pointed out in a 2017 study that only 22% of customers are delighted with the personalized services and products they receive.
There's unfortunately not much to read here yet...
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